Marilyn's Life From East to West


Celebrity Spotlight
April 30, 2009, 1:12 am
Filed under: PR Connections

An aspect of public relations that has struck my interest is why celebrities have the power to attract so many people to watch a show, regardless of what it is.  Guest appearances have been an attraction to audience members for a long time.  I will be the first to say that if I see an actor I think is great or good looking… well, I’m more than likely going to watch the show.

I think that in the public relations field, guest appearances are often times what keep shows popular.  Many of those shows are late night shows with daily guest appearances.  In the book, it says that special guests should have strong opinions, which is why many of the appearances are so entertaining.

Now that I have looked more closely at these guest spots and celebrity appearance, I can see that it is heavily influenced by public relations and the need to keep the media in business.

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Swine Flu in the U.S.
April 29, 2009, 9:25 pm
Filed under: PR Connections

The outbreak of the Swine Flu has caused an abundant amount of concern in many places around the world, after the reported origination in Mexico.

As of April 29, 2009 the epidemic is reported to be in 10 states and there has officially been one death on record.  I made a link to the ABC News article regarding the Swine Flu and its progression.  The World Health organization has declared the flu to now be a phase 5, meaning that there is a possibility it could turn into a full blown outbreak.  The CDC has reported that 94 cases are in the U.S.  The most cases in one state so far in New York with 51 victims.

swine-flu

A 22-month old baby boy from Mexico died in Texas and is the first reported death in the United States.  Germany and Austria are two other countries that are also infected with the Swine Flu.  Some of the countries are slaughtering pigs by the thousands hoping to slow down the outbreak.  Although the outbreak seems to be serious, it is yet to be called a pandemic.

The toll that this flu has taken so far is devastating and hopefully it can be contained within the next few weeks before it gets too serious.  People die from the flu every year, so what exactly is so different about this one.  Public relations professionals are some of the people involved in what and how information is distributed to the public which is why I though this article was a good example.

To get more infomation the article is just a click away.



News Release Presentation
April 29, 2009, 3:04 am
Filed under: PR Connections

I thought that this presentation was EXCELLENT because a news release is vital to the survival of public relations professional.  I took this presentation as a really great learning tool because it is something that I have had a hard time with in the past because I did not have a lot of guidance.  I am hoping with this extra help I will be able to write a great press release that can be sent out!
Thanks Professor Nixon!
Anatomy Of A News Release


PR Professionals from GSU
April 16, 2009, 12:27 am
Filed under: PR Connections

Today to public relations professionals who attended Georgia Southern University came to speak in our class.  Needless to say, I am really excited about getting a job.  They work at Three with consists or PR and marketing ( a perfect combination).  They work with a variety of industries such as MedAssets, Simmons Bedding Company, and U.S. Green Building Council.

One company that they made sound very interesting was Shaw Flooring.  They make flooring sexy, which is something prior to the presentation that I would not have been able to imagine.  It just goes to show that being in PR allows so many opportunities in endless fields.  They also work for Children’s Healthcare of Atlanta and are trying to publicize the importance of children’s health.

A tip that was really reinforced was having internships and making books.  I have the intership for this summer under control but the book was something new.  Definitely a great idea and I am ready to get started.  I was motivated by hearing real-time experience and how it has worked for them so far.  Of course it is always interesting to hear about different PR careers and opening up more doors.



*PR Professional Interview*
April 6, 2009, 5:41 am
Filed under: PR Connections

I have to say first of all, this has been my favorite assignment in the class.  I thought originally, that it might be intimidating but it is such a great idea!  I really enjoyed getting to see what a real PR job is like.  Being interactive with people is SO KEY in public relations and learning to network with people through Twitter, Facebook, etc is the perfect way to do so.

I interviewed Brett Pohlman, who I connected with through Twitter, which has also become very helpful.  He works in the social media aspect of public relations and does his work online which is great since it is continuing to grow.  Here is the interview that he was so nice to do:

What is a normal week like?

I only wish I knew! That’s why PR is so exciting. I never know what to expect when I get to the office the next day. Many things happen throughout the day to alter the course of a day’s work. I often start a day with a long list of to do’s and end the day with a completely different completed list. PR is a high stress, high concentration and extremely high multitasking environment.

2. What type of PR are you involved in?

As the Social Media Coordinator at Schneider Associates, I do PR completely online. I plan and execute client’s online social media initiatives. Typical outlets are Facebook, Twitter, LinkedIn, YouTube, Digg, Delicious, Search Engine Optimization (SEO), blogging and marketing initiatives. Social media allows companies and brands to engage directly with their consumers. This has never been done in the past before and the online space is changing everyday.

3. What is your most memorable/proud project you have done?

I am really proud of the Baskin-Robbins Facebook Fan Page. I started managing the Page when it had around 40,000 fans. Today, the Fan Page has over 315,000 fans from all across the world. Content is key in social media. Baskin-Robbins is always encouraging my colleagues and I to engage with consumers in new and revolutionary ways.

4. How important is writing in your career?

Extremely important! A successful PR campaign is brought about by careful messaging and thought-out strategy. All materials surrounding these elements (e-mail, pitch letter, blog post, etc) must be drafted in order to reflect this messaging. These pieces are often part of the make-or-break point that determines the likelihood of a resulting story and therefore must contain succinct, interesting writing. Writing for PR entails attracting the audience, selling the idea of your client, and giving them an interesting news hook.

5. What is your most/least favorite part of your job?

The best thing about my job is: the direct interaction with clients.

The worst thing about my job is: the long hours.

6. Is there another PR job you would like to have in the future?

It’s hard to imagine another job right now! I enjoy my current job and I would love to see social media practice expand.

7. Do you wish there was anything you did in school or otherwise before your first job?

I am so glad that I made the decision to go to Auburn University. My college career at Auburn prepared me for anything that has been thrown at me. With that said, I wish I had more experience in real world situations. Also, I believe that students should do more than one internship.

8. Do you have any tips for me?!

– Get online! Make Google do the work for you. Any public relations student should be able to Google themselves and have the first couple pages when they graduate.

– Update your profiles. Don’t let them have old information in them. Keep feeding the Google “machine.”

– Use all of the social media tools to your advantage. Conduct research and engage in conversations. I found my job here in Boston because of Twitter.

– Network! Network! Network!

brett

This interview was so helpful to me because I was not personally familiar to many people in the PR business.  One of the tips that was reasuring and important to hear was that internships are a necessity.  I have an internship lined up for this summer and hope to continue to browse other internships following this one.  Another strong point was how important writing is.  I think that practice makes perfect, so it is important to keep it up!  Everything in the interview was enlightening and the tips are ones that I will absolutely remember!